Adwords editor alternative update#

You actually had to go into Googl Ads everyday and update the ad copy of your ads. It used to be tedious and difficult to create these limited time offers in Google Ads. You want your ads to say something like, “Hurry, the sale ends in X days,” where X equals the difference between today and whenever the sale ends. Imagine you’re a retailer using a limited time offer to create a sense of urgency to convert. Creating Urgency with Limited Time Offersįor example, you’ll see an ad customizer in a countdown. What the heck are ad customizers and why should you care about them?Īd customizers are a new Google Ads technology that enables you to adapt the text in your text ads, based on the user’s search query. Getting ahead of the curve and being a first-adopter with these impactful new features can give you the competitive edge you need to outperform your competitors in Google Ads in 2015. Erin Sagin, one of the customer service managers here at WordStream, compiled the results from those people on Twitter and I’m happy to share with you the findings today. No, I didn’t just pick my own personal favorites here! I crowdsourced the question on Twitter, asking my smart PPC nerd friends which new AdWords features are most impactful, and got about 50 responses. In this post, you’ll find my countdown of the 7 new Google Ads features you should check out and test this year. The remainder were pretty indifferent and likely felt a mixture of both. Not surprisingly, about 50% of our webinar audience felt overwhelmed, while 20% were pretty excited about all the changes.